Coverage

third wave ideas in the media

Studies have shown that staged publicity stunts can be the quickest way to generate interest around a product or brand, but is it worth potentially sacrificing your reputation? David Sawicki looks at the pros and cons.

March 21, 2019 11:27 
by DAVID SAWICKI

ivory lane fake news wwf pr campaign

In an age where integrity is king, how can the modern agency be everything to everyone – no matter the size? David Sawicki explains.

Third Wave Ideas founder David Sawicki explains why agencies that knock down employees in exchange for growth will always fail.